Aims of the research group “Rethinking Business Performance via Social Responsibility”:
Redefine Business Success – Shift the focus from purely financial performance toward a more holistic view that includes social, ethical, and environmental impact.
Promote Sustainable Value Creation – Encourage businesses to generate long-term value that benefits both organizations and society.
Bridge Theory and Practice – Provide research-based insights that managers, policymakers, and practitioners can apply in real-world settings.
Enhance Stakeholder Engagement – Study how responsible practices strengthen trust, reputation, and relationships with stakeholders.
Support Competitive Advantage – Demonstrate how social responsibility can serve as a driver of innovation, resilience, and sustainable growth.
Encourage Responsible Leadership – Guide leaders in adopting strategies that balance profitability with accountability to communities and the environment.